Think aloud. AI briefs.
What if the brief was already written by the time you finished explaining the job? Say it out loud, and LazyBrief hands back a professional creative brief. For now, the only way in is an invitation.
Your mouth is faster than your keyboard.
The brief is usually in your head already. Press record, say it once, and watch it land on the page as you speak. Nothing interrupts you until you stop.
You talk. Then what?
Here is what happens between you pressing record and your creative team getting a brief they can start on.
You explain it
Out loud or typed, the way you would tell a colleague. Rambling is fine.
We do the boring part
LazyBrief structures it for your discipline and asks three questions at most.
You hit send
Check it, adjust it by hand, then export a PDF or share one link.
Looks like effort.
Nobody needs to know it took one conversation. You get a professional document with your logo or your client's, and it never invents a fact to fill a gap.
BRAND IDENTITY BRIEFHarbour Brewery
summer identity refresh
Objective
Refresh the identity so it feels current on packaging and signage ahead of summer, while keeping the recognition built with locals and weekend visitors.
Deliverables
Primary logo and a stamp version, colour palette, typography, and packaging templates for three box sizes and one bag.
Budget and timing
Budget: To be confirmed. Final files due 30 November 2026.
Writing briefs, or answering them?
Create
a Brief
Send the studio a brief they can start on, and skip the round of follow-up questions.
Respond
to a Brief
Got a brief or a questionnaire? Explain your approach once and every answer comes back drafted.
It knows what a photographer will ask
Usage rights for a shoot, breakpoints for a site. Pick your discipline and the brief covers what that craft needs before anyone has to ask.
Go on, ask.
How do I get in?
LazyBrief is invitation only for now. Add your email and we will send your invitation when a place opens. Your first brief preview is on us.
Is this another AI writing tool?
No. It does one job: creative briefs. It knows what each discipline needs, and it marks every assumption for you to approve.
Will it make things up?
No confirmed fact is invented. Assumptions are marked in green, and budgets, dates and usage terms need your explicit approval.
How many questions will it ask me?
One round of three at most, and only when the answer changes the brief.
Go on.
Be lazy.
Your next brief could be the last one you write from scratch. Access is by invitation only, so ask for yours.
